Champion Provider Fellowship Media Training

Join us for a special day-long interactive media training workshop for Champion Provider Fellows. You’ll learn the differences between various types of media outlets and what you need to know to successfully work with each, the qualities that make a story newsworthy, how to craft and deliver a compelling story and pitfalls to avoid when working with the press. The training presented by Brown·Miller Communications (BMC) includes interactive activities, mock interviews and constructive critiques.

Presenters: Mike Miller & Muriel Bañares | Brown·Miller Communications (BMC)

Location:

The California Endowment - Center for Healthy Communities

2000 Franklin St., Oakland, CA 94612 | 2nd Floor, Lake Merritt Conference Room

(510) 271-4333

Corner of Franklin and 20th St. aka “Thomas L. Berkley Way”

Hotel:

Courtyard Oakland Downtown

988 Broadway, Oakland, CA 94607

The hotel will reserve the rooms for guests. At the time of check-in, each guest will be required to present a major credit card, on which Hotel may place a hold or process a prepayment in the amount of the guest’s estimated charges.

AGENDA:

8:30am-Noon| AM Session: What it takes to successfully communicate in today’s 24/7 news cycle with a shrinking media world & Demystifying today’s media

12-1pm: Lunch

1-5:00pm | PM Session: Interview dos and don’ts, tips for avoiding common pitfalls, what makes a good media interview, and live interviews and critique

Travel:

Travel reimbursement: Travel expenses (air/ground transportation, hotel accommodations, parking, etc.) will be processed and reimbursed per the California Department of Public Health travel guidelines. Meals will not be reimbursed.

• Please retain ALL original travel related receipts for reimbursement.

The form will be emailed to participants after the training is complete.

Lodging:

• UCSF will reimburse Champion Provider Fellows for (1) night of hotel accommodations from Monday, September 18th to Tuesday, September 19th at the hotel.

Parking: If you are driving, please allow an extra 30-45 minutes for parking and walking.

We highly recommend utilizing rideshares or paying for and reserving a discounted parking space ahead of time with SpotHero, as parking in Downtown Oakland is extremely limited. More: Parking & Directions (select “Getting Here”)

Mileage will be reimbursed at the current IRS rate of $.62/mile. Gasoline, routine repairs, tires, or other automobile expense items are included in the mileage reimbursement rate.

Air: The Oakland International Airport (OAK) is approximately 10 miles from the venue and accessible by BART. The San Francisco International Airport (SFO) is approximately 20 miles from the venue and accessible by BART.

BART: Exit the 19th St. BART Station at the “20th St. Entrance/Exit (East).” The venue is on the corner of Franklin St. & 20th St. aka “Thomas L Berkley Way.” BART Quick Planner.

Trip Planner: SF Bay 511 Trip Planner or dial 5-1-1 (Bay Area residents)

Train: The Oakland Jack London Square Amtrak Station is less than 2 miles from the venue.